Logo

Society

Local Communities

Local Communities

The Benesse Group established the co-creation of value with the community as part of its action plan in the Sustainability Vision, and defined community-based education and nursing care, global education with the locals, and reinvigorating communities through art as three important issues.Together with the people living in those communities, we will create new value through education, culture, and art to realize a rich society.

Important Local Community-related Issues for Benesse

Community-based education and nursing care

Through our education and nursing care businesses, we will conduct problem solving that suits the characteristics of each community.

Example Initiatives:
「すべての受験生の不安を安心に「ベネッセ 教育情報フォーラム」」

The Benesse Education Information Forum, Relieving the Anxiety of All Examinees

The COVID-19 pandemic has had a major impact on children's education, and a plethora of anxiety and issues remain, especially in relation to entrance exams, which are a major turning point in a child's life. Aiming to reduce the worries and concerns of examinees across Japan facing their studies in these unordinary times, we have been distributing the latest entrance exam information free of charge for each region separately for junior high school, high school, and university since September 2020. 

Major Results as of April 2021

  • Seminars held: over 130
  • Website views: 410,000
  • Total video views: more than 1.2 million
  • Total participants: 52,000
  • Average satisfaction: 91.6%
「住み慣れた地域でいつまでも自分らしく ベネッセパレット「ベネッセのおうちごはん」」

Be Yourself Where You've Always Lived 
Benesse no Ouchi Gohan by Benesse Palette

Making use of knowledge from the private retirement homes operated by Benesse Style Care, we deliver Benesse no Ouchi Gohan to homes, meals which are the source of healthy living and vitality.With a desire to support seniors' unique lifestyles in the local communities in which they are familiar, we paid special attention to communication at the delivery point. We communicate with supervising care mangers or family as needed, supporting healthy lifestyles in the community. We also actively participate in the Mimamori framework, and currently have agreements with various Mimamori networks, including with Shinaga-ku, Suginami-ku, Nerima-ku, Bunkyo-ku, and Nakano-ku in Tokyo.

Global education with the locals

By joining hands with our local partners, we will deliver rich education to the world, while reflecting local characteristics.

Example Initiatives:
Expansion of Kodomo Challenge into China, Solving National and Local Problems with Unchanging Ideas

Expansion of Kodomo Challenge into China, Solving National and Local Problems with Unchanging Ideas

Shimajiro, the main character in Kodomo Challenge, is supporting over one million infants and their households in China using the name, Chaofu.We conduct business in China through business schemes with our local partners, and in 2007, we established an independent company in Shanghai that holds a license to sell published materials - a first for a Japanese company.With few ideas for educational materials that matched children's growth and development in the market originally, we greatly expanded to 1.1 million subscribers by successfully offering products for infants. Currently, we have expanded to 14 offices across China focused around our headquarters in Shanghai and the offices in Beijing, Guangzhou, and Chengdu, and we offer services that match the characteristics of customers and the educational problems in each area.

It Is Universal to Care About Children. Kodomo Challenge, Supporting the Future for Children from a Global and Local Point of View

It Is Universal to Care About Children. Kodomo Challenge, Supporting the Future for Children from a Global and Local Point of View

In addition to being offered in Japan, Kodomo Challenge has been exported to Taiwan, China, South Korea, Hong Kong, Indonesia, and Thailand, with approximately 2 million subscribers worldwide.e introduced a standard global structure in FY2017 to offer quality educational content to infants and their households.We also began jointly developing with China in FY2019.The development-based curriculum was standardized globally and content is created with culture and religion taken into consideration. Content is also created in cooperation with local partners, respecting the originality of each region and their language and cultural customs.Kodomo Challenge aims for a world where children, living in the future, can achieve well-being through everyone in the world from a global and local point of view.

Reinvigorating communities through art

Through art and cultural activities, we will bring new energy to individual communities and create communities in which the locals can feel happy.

Example Initiatives:
Benesse Art Site Naoshima, a Place that Embodies

Benesse Art Site Naoshima, a Place that Embodies "Benesse = Well-being"

Benesse Holdings works to create communities where people can live good and happy lives based on the idea that our corporate philosophy of "Benesse = well-being" is created through good communities. Benesse Holdings and Fukutake Foundation are promoting the creation of good communities through the promotion of modern art and culture. The foundation's activities are mainly funded by Benesse Holdings' dividends, which holds 8% of our stock, and our Group believes that realizing sustainable business growth and stable dividends will lead to continuous support for the community through the foundation.

What is True Happiness? Joint Research by Benesse Art Site Naoshima and Okayama University

What is True Happiness? Joint Research by Benesse Art Site Naoshima and Okayama University

Okayama University, involved in SDG-related research, took notice of Benesse Art Site Naoshima and its many years of creating good communities through modern art, and together with Benesse Holdings, they began a joint research project in 2020 looking into the degree of happiness among island residents on Naoshima, Teshima, and Inujima islands.Specialists from Okayama University in economic policy and management strategy and medical experts on epidemiology and more participated, along with researchers focusing on changes to social systems.They will research the changes in island medical care and island residents' lifestyles and awareness through FY2022, and aim to create policies for community creation.As society and people's values are greatly changing due to COVID-19, Benesse Art Site Naoshima's efforts are being reexamined as the Art Site has continued to create good communities, and it has gained the attention of researchers from overseas for providing knowledge for drawing up new courses for the future of society.

Benesse Holdings, Inc., Benesse Holdings, Inc. Sustainability Promotion, Benesse Holdings, Inc. Corporate Communications & Investor Relations Department, Benesse Holdings, Inc. Administrative Division, Benesse Corporation, Benesse Foundation for Children, Benesse Educational Research and Development Institute, Berlitz Corporation, SIMUL INTERNATIONAL, INC., Tokyo Individualized Educational Institute, INC.,, Ochanomizu Seminar Co., Ltd., UP Inc., Benesse Style Care Co., Ltd., Benesse Business-mate, Inc., Benesse Socius, Inc., Fukutake Foundation, FUKUTAKE EDUCATION AND CULTURE FOUNDATION, CLASSICO Inc.

Cooperation with Foundations

The Benesse Group works to solve social problems through its businesses, which are supported by our many stakeholders, and we are also involved in education support for the children of the future and support for the creation of good communities centered around education, culture, and art.

Visit the link below for more details.

Benesse Holdings, Inc., Benesse Holdings, Inc. Sustainability Promotion, Benesse Holdings, Inc. Corporate Communications & Investor Relations Department, Benesse Holdings, Inc. Administrative Division, Benesse Corporation, Benesse Foundation for Children, Benesse Educational Research and Development Institute, Berlitz Corporation, SIMUL INTERNATIONAL, INC., Tokyo Individualized Educational Institute, INC.,, Ochanomizu Seminar Co., Ltd., UP Inc., Benesse Style Care Co., Ltd., Benesse Business-mate, Inc., Benesse Socius, Inc., Fukutake Foundation, FUKUTAKE EDUCATION AND CULTURE FOUNDATION, CLASSICO Inc.

Contributions to sports

Benesse Sailing Team

Benesse Sailing Team

The Benesse Sailing Team was founded in 1997.The team has been taken up as a corporate sport since 2000.

Fagiano Okayama Football Club

Fagiano Okayama Football Club

Benesse Holdings and Benesse InfoShell have continued to support Fagiano Okayama, a J League Club active in Okayama, as a club sponsor, as these two companies were founded in Okayama.We deeply agree with the principles behind the activities Fagiano Okayama takes ("Giving Dreams to Children!"), and work to promote sports and the local area through our support.

Benesse Holdings, Inc., Benesse Holdings, Inc. Sustainability Promotion, Benesse Holdings, Inc. Corporate Communications & Investor Relations Department, Benesse Holdings, Inc. Administrative Division, Benesse Corporation, Benesse Foundation for Children, Benesse Educational Research and Development Institute, Berlitz Corporation, SIMUL INTERNATIONAL, INC., Tokyo Individualized Educational Institute, INC.,, Ochanomizu Seminar Co., Ltd., UP Inc., Benesse Style Care Co., Ltd., Benesse Business-mate, Inc., Benesse Socius, Inc., Fukutake Foundation, FUKUTAKE EDUCATION AND CULTURE FOUNDATION, CLASSICO Inc.

Promoting Volunteer Activities

After the Great East Japan Earthquake, we introduced a salary deduction donation system for any employees who wanted to participate.We began a matching program, where the company donates the same amount of money.We continue to offer matching gifts not only for disaster relief but also for donations from employees to our public foundation working to solve social problems for children (Benesse Foundation for Children).We also offer a volunteer leave system for employees.

Benesse Holdings, Inc., Benesse Holdings, Inc. Sustainability Promotion, Benesse Holdings, Inc. Corporate Communications & Investor Relations Department, Benesse Holdings, Inc. Administrative Division, Benesse Corporation, Benesse Foundation for Children, Benesse Educational Research and Development Institute, Berlitz Corporation, SIMUL INTERNATIONAL, INC., Tokyo Individualized Educational Institute, INC.,, Ochanomizu Seminar Co., Ltd., UP Inc., Benesse Style Care Co., Ltd., Benesse Business-mate, Inc., Benesse Socius, Inc., Fukutake Foundation, FUKUTAKE EDUCATION AND CULTURE FOUNDATION, CLASSICO Inc.

Expenses for Social Action Programs

Total expenses for social action programs (Fiscal 2021) 163million JPY
Of which are donations 163million JPY
Benesse Holdings, Inc., Benesse Holdings, Inc. Sustainability Promotion, Benesse Holdings, Inc. Corporate Communications & Investor Relations Department, Benesse Holdings, Inc. Administrative Division, Benesse Corporation, Benesse Foundation for Children, Benesse Educational Research and Development Institute, Berlitz Corporation, SIMUL INTERNATIONAL, INC., Tokyo Individualized Educational Institute, INC.,, Ochanomizu Seminar Co., Ltd., UP Inc., Benesse Style Care Co., Ltd., Benesse Business-mate, Inc., Benesse Socius, Inc., Fukutake Foundation, FUKUTAKE EDUCATION AND CULTURE FOUNDATION, CLASSICO Inc.

Last updated : 2021/08/31